Every piece in this collection is made for one moment: the first outfit your baby wears. You'll find our My First Outfit sets, three Birth Announcement Bundles that bring the outfit, the wrap and the photo prop together, and lightweight summer bodysuit and sunhat sets for a warm-weather arrival. The palette here runs softer and more pastel than our knitwear, which suits the photos most Mummas end up taking in that first week. Everything ships from our Sydney warehouse with same-day dispatch on weekday orders, and shipping is free Australia-wide on orders over $119.
My First Outfit Sets
The My First Outfit range is the one families come back for. Each set pairs a soft cotton onesie with a matching piece, so there's nothing to coordinate on a morning when you're running on no sleep.
- Baby Blue — onesie and beanie set, a straightforward baby boy first outfit
- Powder White — onesie and beanie set, neutral enough for either
- Bubblegum — flutter bum onesie and topknot set, our most-photographed baby girl first outfit
These are cut closer to true size than our knitwear, so they sit neatly for newborn photos rather than swimming on a small baby. If you'd like more colour choice, browse onesies for boys and onesies for girls.
Birth Announcement Bundles
Three bundles, one for a baby girl, one for a baby boy and a Surprise Baby version for families waiting to find out. Each brings together a My First Outfit set, an organic cotton gauze blanket and a Balloon Announcement Plaque, so the outfit, the wrap and the plaque all arrive together rather than being assembled the week before the due date.
The plaques are a keepsake for photos and aren't a toy, so keep them out of little hands. There's more across the store in our gift packs and bundles.
Sizing a First Outfit
Our My First Outfit sets come in Newborn, which is AU size 0000 and suits babies up to 4kg and 56cm. Weight and height are far more reliable than age at this stage, because babies arrive at such different sizes.
These sets run truer to size than our knitwear, so if your baby is measuring on the larger side it's worth looking at the 0–3 month pieces in the knitwear range instead. Our Australian baby clothes size chart sets out every size from 00000 to 0 against weight and length.
The Rest of the Range
If the arrival lands in a warm month, our summer bodysuits are the lightest thing we make. For cooler arrivals, the knitted rompers and the wider baby knitwear collection cover the first few months. You can also build the perfect newborn bundle and choose the pieces yourself.
First Outfit FAQs
What size should I buy for a baby's first outfit?
Newborn (AU 0000) fits babies up to 4kg and 56cm and is the right size for the first outfit. Go by weight and height rather than age, and size up if your baby is measuring large.
What's the difference between the My First Outfit sets and the Birth Announcement Bundles?
A My First Outfit set is the outfit on its own. A Birth Announcement Bundle adds a gauze blanket and an announcement plaque, so everything for the arrival photos comes together.
Are these outfits suitable for newborn photos?
Yes. Every set is designed with photography in mind, in soft tones and simple shapes, so the photos look considered without needing a stylist or a props kit.
Do you deliver Australia-wide?
Yes. We ship from Sydney with same-day dispatch on weekday orders placed before 2pm, free shipping on orders over $119, and 30-day returns. Worldwide delivery is available too.
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